Digital Audio allows advertisers to communicate through voice and music. An image could be worth more than a thousand words, but can it explain who you are, the added value it generates, or why your brand is relevant? A carefully crafted audio message can do precisely that.
Digital Audio Advertising uses voices and sounds to generate emotion. This kind of advertising shows our capacity to keep information inside, both consciously and subconsciously.
With just one Digital Audio ad heard at once, Advertisers have a truly captive audience. Listeners are less keen to change radio stations, lower the volume, and in many cases they prefer to listen the Digital Audio ads.
Audio.ad gives the opportunity to measure and do a follow up of audience engagement. Measurement and optimization that allows effective and efficient investment in advertising.
